I first heard this quote when I was studying the fundamental principles of marketing and advertising management at the University of Technology, Sydney.

John Wanamaker's Advertising Quote - Eric Friedman

He would have his answers, as many of us do. He would be able to accurately and precisely measure the ROI of practically every single activity and dollar spent. The age of digital looming, and with it marketing became a combination of precise, measurable science, deep strategy, leading edge technology, advanced psychology, education and of course execution through beautiful, engaging and creative art form.

Successful marketing today is where science and art intersect to deliver superior results. Gone are the days when we would define roughly segmented target audiences and place an ad hoping someone would purchase something.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. - John Wanamaker - BrainyQuote

Attracting the right people, converting them into leads, closing the sale and delighting the customer is about setting objectives, designing strategies and implementing scientific, measurable tactics that maximise goodwill, sales, revenue and profitability. Sign up for free Login Join Location and language Search the site x Your settings are stored here.

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